Try-A-Trend 2023

Each year, YouTube releases a trend report outlining the top trends of the year. YouTube reformatted their trend report, taking it from PDFs and microsites to an immersive, physical experience highlighting top creator content and served as a reason for creators to gather and be inspired. New York's Pier 57 hosted this captivating journey through the lens of current trends. From silent disco-themed rooms to reliving childhood nostalgia in a retro gaming arcade to striking poses against interactive pinkcore backdrops, every experience was meticulously designed with content creation in mind.

Attendees could design virtual avatars using an Al-powered photo booth or capture the year's cinematic vibes in a digital photo zone. A custom nail art bar, a chill Lofi lounge, and an unexpected flash mob tribute to YouTube's viral 'Skibidi Toilet' series added an extra element to the immersive experience. The event showcased how globally inspiring the YouTube platform is and reminded creators where culture happens.

  •  100+ Global Stories
  •  790K+ Organic Impressions
  •  8.2K+ Post Engagements

Created as Managing Creative Director at ADVOC8