South Park San Diego Comic-Con

South Park made a major comeback at San Diego Comic-Con 2025, with creators Trey Parker and Matt Stone appearing for the first time in nearly a decade. Coinciding with the hyped Season 27 launch, the event demanded a fan experience as bold and irreverent as the show.

As Creative Consultant, I helped South Park Studios bring their vision to life with a large-scale fan experience celebrating the show’s 30-year legacy. The aim: something unmistakably South Park—raw, funny, and impossible to ignore. The free, two-day event transformed Quartyard into a chaotic, unfiltered playground, blending interactive photo ops, exclusive merch, trivia, karaoke, and a lively cosplay contest with fan-favorite characters. Every detail sparked participation, shareable moments, and reinforced South Park’s cultural edge.

The activation complemented Parker and Stone’s Hall H appearance alongside Mike Judge and Andy Samberg, during which they discussed the show’s legacy and received an Excellence in Animation award. Together, the panel and fan experience created a 360° SDCC presence—honoring longtime fans and generating fresh buzz for Season 27.

Created as a Creative Consultant at Superfly