Rennsport Reunion VI

Rennsport Reunion VI is a four-day festival of Porsche racing heritage in picturesque Monterey, California. Uniting the largest number of Porsche enthusiasts globally, over 80,000 fans lined up to see dozens of legendary drivers, hundreds of iconic race cars, and over ten environments designed to celebrate the brand's past, present, and future.

Besides a full docket of races at Laguna Seca, other highlights included a Porsche Park in the Paddock Main Stage, showcasing a full line-up of vehicle reveals, talks with Porsche icons, and live band performances. A Porsche Garage corralled rare and popular models in a striking museum-style installation. The end-to-end experience design included miles of printed graphics, four unique evening events, high-end VIP hospitality activations, and on-site content capture with daily deliverables for international journalists and social media.

Created as a Senior Creative Director at The XD Agency