Performance Drives

Porsche Performance Drives is an annual multi-city driving program that visits four new stops each summer. Designed to broaden the Porsche portfolio’s consumer appeal, we attracted an impressive mix of Porsche enthusiasts, female car buyers, and potential conquest customers, resulting in the most successful lead generation program in brand history.

Taking these events beyond speedways and parking lots and transforming them into elevated, immersive brand experiences not only put “butts in seats” and built brand love but also resulted in over 90 direct sales. A bespoke, architectural, two-level shipping container structure serves as a home base for each event. The experience includes high-end hospitality, a short classroom briefing, and five in-depth driving rotations: city drives, autocross, lead/follow laps, off-road drives, and hot laps.

Created as a Senior Creative Director at The XD Agency