Make Summer Funner

Bullseye Beach was designed to bring Target’s summer campaign to life with an unexpected experience at Rockefeller Center’s iconic winter venue, the skating rink. Families will enjoy a pop-up beach with tons of sand, a wading pool, rejuvenating massages, giant props, including a 15’ tall sand sculpture of Bullseye, free treats, activities for kids, and ideas for summer fun. Additional concepts created for this assignment include the human claw game and bicycle-powered ice cream maker.

Created as an Experiential Designer at Periscope