Lightship Summit

In 2022, as the metaverse concept gained popularity and exposure, Niantic—a global leader in augmented reality—hosted its inaugural two-day Lightship Summit. Niantic brought together a community of developers to rally around a shared mission of building the real-world metaverse. The most meaningful way to unite attendees was to showcase AR’s potential to bridge the gap between the real and digital worlds. To that end, Niantic created an engaging space hosting 26 sessions and 62 speakers on three custom-built stages.

Leveraging Lightship’s developer kit and visual positioning system, Niantic designed and built six points of interest to look like everyday objects. These were placed throughout the event space to trigger AR experiences. The event captured the spirit of creativity and imagination while inspiring developers to dive headfirst into creating a real-world future metaverse. At the after-party, guests were transported back to a time when augmented reality only existed in sci-fi tales. Complete with pinball machines, the scene was set to feel like a 1980s Friday night out with friends.

Overall, this environment where developers could learn, teach, discover, and play was a massive success for both internal stakeholders and attendees who are sure to be critical players in the evolution of this incredible technological landscape.

Created as a Creative Director at ADVOC8