Holidazzle

To celebrate the 20th anniversary of the Target Holidazzle parade and kick off the holiday shopping season, Target took over Peavey Plaza in downtown Minneapolis for a three-day opening weekend event. Attendees enjoyed free photos taken inside two life-size snow globes, a holiday button creation station, and complimentary Archer Farms' gingerbread cookies and hot chocolate sampled from a life-size Gingerbread House.

Created as an Experiential Designer at Periscope

Workstreams
  •  content
  •  edutainment
  •  environmental
  •  experiential
  •  integrated marketing
  •  packaging
  •  sampling
  •  social