Holidazzle
To celebrate the 20th anniversary of the Target Holidazzle parade and kick off the holiday shopping season, Target took over Peavey Plaza in downtown Minneapolis for a three-day opening weekend event. Attendees enjoyed free photos taken inside two life-size snow globes, a holiday button creation station, and complimentary Archer Farms' gingerbread cookies and hot chocolate sampled from a life-size Gingerbread House.
Created as an Experiential Designer at Periscope
Workstreams
• content
• edutainment
• environmental
• experiential
• integrated marketing
• packaging
• sampling
• social