Creator End-of-Year Gifting 2023

YouTube always one-ups itself with its end-of-year gifts — and this year is no exception. To reach this elite audience, you must pull out all the stops to wow them. Creators are known to have a deep appreciation for art and love being among the first and only wherever trendy cult products are concerned. With broad appeal across ages and interests and a perfectly timed arrival, YouTube has set a new bar for showing love to creator communities.

Combining art and cutting-edge technology, YouTube dropped the ultimate collectible: customized BE@RBRICK Audios in a first-to-market collaboration.YouTube’s limited edition creator versions came in multiple vibrant custom colorways and stood out compared to the three neutral hues publically available. The transparent body shows the technology and allows for the creation of unique colorways that customize the BE@RBRICK Audio’s ears, head, leg weights, and silicone “eye” cap colors. The creator’s channel name and the year they joined YouTube were engraved into the BE@RBRICK’s leg. In addition to a streetwear-inspired unboxing experience, the BE@RBRICKs came with a custom stand unique to each creator, featuring the channel name stats from their channel and a little bit of fan love.

  •  1,320 Packages Shipped
  •  54 Countries
  •  26 Languages
  •  2,500 Social Media Mentions
  •  4M+ Reach

Created as Managing Creative Director at ADVOC8