Best. Party. Ever.
Target teamed up with David Stark to give fans the ultimate present: a hand-curated holiday party on Pinterest. VIP guests were invited to participate via email. The guest created a secret board on Pinterest and invited Target to collaborate. Target pinned six visual survey questions to the guest's board. Once the guest answered the questions, Target posted a customized holiday "pinspiration" board based on one of four themes: elegant, winter wonderland, groovy, and rustic. Each theme included creative tablescapes, DIYs, decor, drinks, and Spotify playlists for guests to design their perfect holiday.
Created as an Experiential Designer at 72andSunny
Workstreams
• content
• digital
• edutainment
• emerging trends
• experiential
• integrated marketing
• personalization
• product development
• social