Animal Kingdom Launch Party

TNT transported VIP guests from the Tribeca Film Festival in New York City to Oceanside, California, to celebrate their newest show, Animal Kingdom. Guests were invited into the home of the Cody’s, a criminal family headed by matriarch Smurf. The Ainsworth Midtown was transformed from a sports bar to a surf-style bungalow, with skateboard centerpieces, stash boxes, and stunning succulents growing from bongs and spoon pipes.

Live activations included custom beach bracelets crafted by a Long Beach jewelry designer, photo ops in front of surfboard step-and-repeat, and an extended sneak peek of the show’s premiere episode. In addition to craft cocktails and California-style small plates, guests were treated to boozy popsicles based on the show’s characters. The immersive Oceanside-inspired experience whet guests’ appetites, inspired curiosity and drove tune-ins.

Created as an Associate Creative Director at Jack Morton Worldwide